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The CR3 Way
IT WORKS!

The Secret Weapon Strategies that helped propel CR3 American Exteriors to one of the fastest growing companies in the Exterior Remodeling Industry.

By Mark Luterman

About the author

Mark Luterman is President of CR3 American Exteriors, a company formed to enable small-to-midsize contractors to capitalize on a proven franchise model that really works, while establishing a powerful national brand that will make companies in our industry household names.

Prior to CR3, Mark was CEO of Primax Ventures, LLC, a company devoted to helping business owners around the country prosper and achieve their desired goals. He has been a national speaker, author, motivator, teacher, and coach. He steadfastly believes anyone, with the right techniques and mindset, can create unlimited success. Mark has been hailed as the true “Business Secret Weapon” by business owners, partners, and associations nationwide.

Mark had a career as a financial advisor/CPA in Public Accounting for 11 years before entering private industry in 1996 to become a part owner of a consumer cleaning products manufacturer. Over the next 10 years, the company became a nationally known brand name and one of the leaders in their industry. In October of 2005, the company was sold.

Subsequent to the sale of the company, Mark co-founded a regional sports media and publishing company that publishes a monthly sports newspaper, has a weekend television program, and an interactive website supplying up-to-date information on professional, college and high school sports.

For three years, Mark hosted and produced a weekly radio show heard on CBS radio called The Small Business Secret Weapon Hour, a show packed with tips and strategies for success minded business owners. He has been a guest on television and other radio shows and a contributor to various business and newspaper publications.

In addition to “The CR3 Way…It Works!” Mark has authored Abe’s Final Masterpiece — available on Amazon, 6 Simple Steps to Starting Your Own Business, and the 8 CD set Mark Luterman’s Ultimate Roadmap to Creating a Thriving Business.

Is this ebook for you?

The CR3 Way is filled with powerful, time-tested business principles and strategies for every entrepreneur and business owner.

It is an absolute must-read for business owners in the Exterior Remodeling Industry who face the daunting task of navigating through a rapidly ever-evolving and changing industry — an industry where the next 3 to 5 years will determine the contractors who will thrive and those that will not survive.

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Smart Entrepreneurs Read The CR3 Way.

Here's Why:

A Clear Path to Success

The CR3 Way shows entrepreneurs and business owners how to attain a clear path to success.

Escape the Comfort Zone

The CR3 Way helps entrepreneurs and business owners get out of their ‘Comfort Zone’ where they feel stuck, mentally paralyzed by fear, with nowhere to turn.

Thrive, Not Just Survive

The CR3 Way shows business owners in the Exterior Remodeling Industry how to not just survive, but thrive in the next 3 to 5 years in a rapidly consolidating industry.

What is in the ebook?

You will find the principles, strategies, action steps and lessons that enabled CR3 American Exteriors to grow and expand over a period of 4 years.

the cr3 way it works - CR3 American Exteriors strategies

To go from $2 million in the first year to $14.5 million in year 4;
To be named as 1 of the 5,000 fastest growing companies in the country;
To be named as 1 of the top 100 largest roofing companies in the country;
To be named a top 5 producer by one of the industry’s top manufacturers;
To go from 1 location and expand into 5 different states;
To go from 1 employee to over 30;
To partner with Loyalty Brands and create Tectum Franchising LLC;
To help other companies in our industry succeed and create the prosperity they desire by becoming part of our winning culture.

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We hope you enjoy this book on ‘The CR3 Way’.

"Our fondest wish is for you to achieve success in all things and to create a life full of unlimited health, happiness, and prosperity so that you may pass it onto future generations."

Chapter 1. The Foundation of Successful Entrepreneurs Start Here

The foundation of all success in business and in life starts with six critical components. All six must always be followed and as you read each chapter, you will see the role each plays to help you achieve unlimited success. This is the CR3 Way!

Chapter 2. Master of your Fate, Captain of Your Sole

Our fate, our goal, our defined purpose is to be one of the largest exterior remodeling companies in the country. To accomplish this, we applied the 5 crucial steps you’ll find in this chapter.

Chapter 3. Prepare for the Events of Tomorrow Today

To attain success in business, you must be properly prepared for anything that may, or may not, occur in the future. In this chapter, you’ll learn our continuity plan to ensure we are properly prepared for the events of tomorrow today.

Chapter 4. Authentic Marketing

Authentic marketing is all about the customer experience where your sole goal is to create an enriching and memorable event from start to finish. In this chapter, you’ll find out how to use marketing to distinguish your company from others in your industry.

Chapter 5. Empathetic Leadership

Leading with Compassion and Empathy is Power. Leading by fear is not. In this chapter, you’ll learn how to instill compassion and enrich the lives of those around you as opposed to leading by intimidation and fear.

Chapter 6. Dream Big and Act on It

Your ability to think is the one asset that only you control, and no one can take away from you. And when you possess the ability to think, you have everything you need to create endless opportunities and unlimited success, in perpetuity. You are not limited by anything but yourself. In this chapter, you’ll learn the recipe to leaving a legacy for generations to remember.

Chapter 7. The Greatest Opportunities

Opportunities are boundless and unlimited. Incredible opportunities surround us each and every day, just waiting for us to claim them. They present themselves all the time, but you must be ready for them. In this chapter, you’ll learn the keys to not miss opportunities that are ‘right at your fingertips.’

Chapter 8. Feed Your Mind

In this chapter, you’ll learn how to take advantage of the type of education that can never be replicated — and when used correctly, will provide you with a lifetime of the greatest and most useful skills.

Chapter 9. Mastering the Universal Currency

Time is a universal currency we all receive ― twenty-four hours a day ― every day. In this chapter are 9 strategies to make sure you are mastering yourself in the context of time.

Chapter 10. Negotiating a Win for Everyone

We negotiate every day in business and in our personal lives. The key to negotiating is to arrive at an agreement where all parties walk away happy. In this chapter, you’ll learn the CR3 Way to achieve that.

Chapter 11. United We Stand Divided We Fall

In today’s economic environment unity and organized coordinated cooperative effort are needed more than ever. In this chapter you’ll find out how to move quickly and take the initiative to act on a very fast-paced consolidating industry.

More testimonials

Here's what Mark's readers have said:

“One of the best business minds you’ll find today. I absolutely recommend utilizing his teachings to help you create a clear path to success and change that will last.”

Paul Burkentine

CEO, Burkentine Real Estate Group

"Mark’s principles, techniques and strategies are unlike anything I’ve ever seen. His books are a MUST read! My company has thrived. It didn’t take long for me to see a sizeable and very positive impact to our bottom line and cash flow."

Trenton Glace

President, Mid Atlantic Precast Corporation

"If you’re not reading his books and listening to his recordings you’re missing an incredible opportunity to create the success you desire for you and your company. His techniques work and most importantly they’re current and relevant for today’s economic environment."

Randy Goldstein

President, Bizmarquee.com Inc.

Ready to learn CR3's Secret Weapon Strategies?

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CR3's mission is to unite contractors and entrepreneurs under a single powerful brand. We aim to provide member organizations with every tool they need to thrive in the competitive and rapidly changing world of roofing and home exterior contracting.

Above all, CR3 values educating and training contractors to fill the critical roles of leading and operating profitable businesses rooted in superior customer sales and service, effective and efficient marketing, and proven business processes that reduce waste.

With our unique knowledge and skill set, contractors can compete with even the largest organizations in the industry, while preserving a personal touch.

Address: 1446 Baltimore Street Ste E, Hanover, PA, 17331, United States

Email: info@CR3franchise.com